A tool available to companies to actively Phone Number List contribute to achieving sustainability objectives is green marketing which, as the term itself implies, pushes the marketing levers to be applied in a "green" perspective: packaging obtained from waste, products with a high percentage of recyclability, inspiring Phone Number List communication, are some of the results generated by green marketing experts. WHITEPAPER Omnichannel and mobile experience are not the same thing.

Discover mobile marketing strategies Phone Number List Advertising Inbound Company Email * Allows the sending of promotional communications relating to the products and services of third parties with respect to the Owners with automated and traditional contact methods by the third parties themselves, to whom the data are communicated Phone Number List NoAnd Green advertising, the watchword: positivity Focusing on green advertising, always Kantar, in partnership with Affectiva, pioneer of Emotion AI, has carried out an analysis of the best and worst commercials that communicate on social or environmental issues with the aim of identifying the best Phone Number List practices useful for marketers to be able to deal with the issue of sustainability in communication effectively.

From this analysis Kantar comes up with Phone Number List five rules: capturing the right emotion , hope triumphs over guilt and fear; leave a positive feeling , even with serious messages; be authentic , loyal to your brand and don't expect too much; make a difference by showing in a tangible way how you can help; Actwithout just talking and Phone Number List keeping promises. " Our analysis has highlighted how the issue of sustainability unleashes strong feelings in consumers: the key to the success of brands is to exploit these emotions to serve their goals ", said Stéphanie Leix , Head of Creative & Media Insights Division at Kantar.